The first project Flooret tasked me with was to create social media templates for their Instagram.
The the next creative brief was to build a reference deck for Flooret's brand video.
I researched their brand values, current marketing materials and created a brand guideline to help assist with creating a brand video. The goal is to feature this commercial on tv networks such as HGTV to reach Flooret's target audience.
Video inspiration was essential to convey Flooret's brand strategy.